You can create your own email list with an eCommerce site, which is one of its major advantages. With this kind of data, you are able to build relationships with your customers and engage them, giving you an edge over your competition. Your eCommerce email marketing strategy can play an important role in scaling up your business as more and more people shop online.
The statistics indicate that 21% of visitors open the email newsletter, while 2.56% click through. In eCommerce marketing, mobile responsiveness is one of the most important factors since 55% of emails are opened on mobile devices.
When the benchmark has been set, you’re not just left with the benchmark, aren’t you? You can follow this guide for successful eCommerce email marketing results.
In eCommerce email marketing, what do you mean by that?
For eCommerce companies, email marketing is one of the most effective tools since it allows you to communicate with customers in a more personalized way.
The name eCommerce marketing suggests that an online store uses email marketing to promote products and services to its existing and potential customers. Since emails are effective, efficient, affordable as well as profitable, they are a very popular form of online communication.
A customer who added items to their cart but left without making a purchase can be contacted via email or multiple campaigns can be linked together to increase sales. Email marketing campaigns can be used in any way you choose. A lot depends on the goals you have for your business, your marketing objectives, your audience, the growth of your business, etc. It works wonders when it comes to developing trust and a solid, lasting relationship with customers through email marketing.
When your customers shop from your store online or in person, their perception of your brand is influenced by your emails. As a result, you have to use an email marketing strategy that engages your customers and keeps them on their toes. It is also possible to lose your customers to your competitors by bombarding them with tons of emails every day.
Digital marketing strategies can help your online store generate sales in a variety of ways, from PPC advertisements to promotional emails and newsletters. Emails are more cost-effective and targeted than other forms of communication since they are direct communications from your brand. Furthermore, you can easily see how your email marketing is performing, adjust accordingly, and increase its effectiveness.
eCommerce email marketing campaigns should be tracking several key metrics, including:
- Rate of delivery
- Rate of openness
- Rate of click-through
- Rate of bounce
- Rate of conversion
- Rate of subscriptions
- Rate of unsubscribes
To increase the growth of an eCommerce business, comprehensive email marketing campaigns must be streamlined with a clear understanding of the goals, key performance indicators, and performance metrics. The fact is that email marketing is the best digital marketing tool to contribute to the acquisition of new customers, even though you will also need social media assets to scale your business. In other words, email marketing can better leverage brand awareness, first impressions, and user hooks in a more effective way.
To avoid being marked as “spam,” you can do the following:
- Email lists should not be purchased
- Email collection using opt-in forms
- Allowing subscribers to unsubscribe
- Segmenting audiences
- Using phrases that are not spammy
- Content dissemination of high quality
We’ve already talked a lot about eCommerce email marketing, why it’s important, and the key metrics for tracking and monitoring campaigns. Now we’ll take a look at how to design an eCommerce email that soars your conversions and sales based on the best practices, types, and important elements.
By sending emails with promotions, announcements, and other relevant content, eCommerce stores communicate with their current and potential customers.