Domain Authority (DA)
It is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is a metric that measures the authority of a website on a scale of 1 to 100, with higher scores indicating greater authority.
Page Authority (PA)
Page Authority (PA) is a search engine ranking score developed by Moz that predicts how well a specific webpage will rank on search engine result pages (SERPs). It is a metric that measures the authority of a single page on a website on a scale of 1 to 100.
| Metric | Scope | Calculation | Factors | Scale |
| DA | Overall website authority | Based on the quality and quantity of external links pointing to the entire domain | External link profile, age and popularity of the domain, quality and relevance of content | 1-100 |
| PA | Authority of a single page | Based on the quality and quantity of external links pointing to that page, as well as the relevance and quality of its content | External link profile, content relevance and quality | 1-100 |
Importance of domain and page authority
Domain authority and page authority are two important metrics that are used to measure the strength and credibility of a website and its individual pages. Here’s why they are important:
- Search Engine Ranking
They are used by search engines to determine the ranking of a website and its pages in search results. Websites with higher domain authority and page authority are likely to rank higher in search results, which can lead to more traffic and visibility for the site.
- Credibility
Domain authority and page authority are also indicators of a website’s credibility and trustworthiness.
- Link Building
They are closely related to link building, which is the process of getting other websites to link to your site.
- Marketing
Domain authority and page authority can be important metrics for marketing and advertising purposes. Websites with high domain authority and page authority may be viewed as more valuable advertising platforms.
Conclusion
It is important metrics for understanding the strength and credibility of a website and its individual pages.
By improving these metrics through effective SEO strategies and link building, website owners can increase their visibility, credibility, and ultimately, their success.
