Search Engine Optimization commonly used abbreviation SEO. SEO is the combination of two words. Search Engine is Software Program that created to carry out the web searches through which users can facilitate Information on the world wide web. Optimization means fully and efficiently Utilizing the resources in the most effective manner. Search Engine Optimization is a procedure improving our website visibility and appearance in search engines result page according to the user query. There are three types of SEO-On-Page SEO, Technical SEO, Off-Page SEO.
Top 3 search engine are:
1. Google
2. Yahoo
3. Bing
Importance of search Engine Optimization:-
1. Organic Search Result
Organic(unpaid) listing on SERP that has been determined by the search engine algorithm is most suitable for the user’s query. Ads are the most crucial portion in Search engine result pages. Organic ads should be placed according to the google ranking algorithm rather than the advertiser bid.
2. Quality of organic traffic
You can attract all visitors around the world relevant to their search query and your content. This will lead to retention of the customer to your website and there are lots of chances that the visitor can become your loyal customer.
3. Quantity of organic traffic
Number of visitors visiting your website organically will expand as your website appears at the top of the search engine result page. Finest visitors you engage to your website the more there will be beneficial conversion.
4. Better User-Experienced
Properly optimised websites can easily connect with the user. It perfectly answers the user query so users can easily get the information they need. If users grapple to navigate to your website, there are lots of chances that search engines will also get navigation problems.
5. Trustworthy
The better and more effectively the website is optimized the higher it will appear on the search engine viz google, yahoo, bing etc.Ranking of your website at the top of the SERP it will result in more visibility and traffic to your website organically without using any paid marketing tactics.
6. Visibility and Ranking
Searching for any query in search engine users are more likely to click on the top five results. SEO helps in higher ranking in SERP and moreover more visibility and also leads to more traffic to your website which will increase confidence along with visitors.
Conclusion
Search Engine Optimization plays a very predominant role in ranking of any website at the top of the SERP. Following the guidelines of search engines will lead to long term results and no penalty towards your websites. Black-hat technique will have a rapid result but not for the long term.If our website is organically ranked on SERP it builds trust and confidence among visitors.
