SEO Keyword refers to words or phrase that are in your website matches with the user query in search engine. Marketers use keywords as part of their SEO strategy to optimize their website content and improve its visibility in SERP. Here we are going to learn about SEO keyword & it’s type –
Types of keyword
Long-Tail keyword
A long-tail keyword is a more specific and detailed keyword phrase that typically consists of three or more words. Unlike short, generic keywords, long-tail keywords are more targeted and specific to a particular niche or topic, making them more effective in driving qualified traffic to a website.
Short-Tail Keyword
A short-tail keyword, also known as a head keyword, is a broad and general keyword phrase that typically consists of one or two words. Short-tail keywords are highly competitive and have a high
Examples of short-tail keywords in digital marketing might include “digital marketing,” “shoes,” or “food delivery.”
Navigational Keyword
In digital marketing, a navigational keyword is a type of keyword that users enter into a search engine to find a specific website or page.
Transactional keyword
In digital marketing, a transactional keyword is a type of keyword that indicates a user’s intent to make a purchase or complete a specific action.
LSI keyword
LSI stands for Latent Semantic Indexing. These words or phrases that are semantically related to a primary keyword or topic. In digital marketing and SEO, LSI keywords are used to help search engines better understand the content of a webpage and its relevance to a given search query.
Informational keyword
Informational keywords are search terms that are used by users to find information on a particular topic or to answer a question. These types of keywords are used when the user is looking for educational or informative content, rather than a product or service.
Geo-targeting keywords
Keywords used in SEO or online advertising campaigns to target specific geographic locations. Typically location-based keywords that include the name of a city, state, region, or country to target users in those locations. For example, a business in New York City might use geo-targeting keywords such as “NYC restaurants”
Conclusion
Keywords plays a major role in ranking of any article improve search engine ranking. We can easily create useful content for targeted audience. Keyword rich content is very important for any article so it will increase visibility in SERP.
Hope you have a great learning on the topic what is keyword and types of keyword…
