A backlink is a link from one website to another. Also known as an inbound link, it is essentially an endorsement or vote of confidence for the linked website. Backlinks are important for search engine optimization (SEO) because they signal to search engines that other websites consider the linked content to be valuable and relevant.
There are two type of Backlink
- DoFollow Backlink
- NoFollow Backlink
DoFollow Backlink
A dofollow backlink is a type of link from one website to another that allows search engine crawlers to follow the link and pass on “link juice” or SEO value to the linked website.
NoFollow Backlink
A nofollow backlink is a type of link from one website to another that includes a rel=”nofollow” attribute in the HTML code of the link. This attribute tells search engine crawlers not to follow the link and not to pass on any SEO value or “link juice” to the linked website.
Difference between DoFollow and NoFollow Backlink
Serial No. | DoFollow Backlink | NoFollow Backlink |
1 | Allow search engine crawlers to follow the link and pass on SEO value to the linked website | Include a rel=”nofollow” attribute that tells search engines not to follow the link and not to pass on any SEO value |
2 | Are seen as endorsements or votes of confidence from one website to another | Are typically used for links that are not necessarily endorsements or votes of confidence, such as those in comments sections, forum posts, and sponsored content |
3 | Are valuable for SEO purposes | Do not pass on SEO value but can still provide benefits for website owners, such as referral traffic, exposure, and brand visibility |
4 | Should be earned naturally and not through manipulative practices like buying or trading links | Can be earned through a variety of methods, such as leaving comments on blogs or forums, social media posts, press releases, and directory listings |
5 | Should be earned naturally and not through manipulative practices like buying or trading links | A natural mix of both dofollow and nofollow backlinks can indicate to search engines that a website has earned its links naturally and is not engaging in manipulative link-building practices. |
Conclusion
Do follow and No follow backlinks both play important roles in website linking and search engine optimization (SEO).