In affiliate marketing, payment is the compensation that affiliates receive for promoting and driving sales to the merchant’s products or services.
Pay-Per-Impression (PPI) or Pay-Per-View (PPV) are payment models used in digital advertising.
Cost per Sale is a payment model that offers benefits for both affiliates and merchants in affiliate marketing.
Cost per Click is a payment model that can be effective for advertisers looking to drive traffic to their website or platform, and for publishers and ad networks looking to earn revenue from advertising.
Cost per Action (CPA) or Cost per Acquisition (CPA) is a type of digital advertising pricing model where advertisers pay a fee for a specific action taken by a user on their website or landing page.
Cost per Lead is a payment model that can be effective for advertisers looking to generate leads and for publishers or affiliate networks looking to earn revenue from advertising.
Revenue Share is a payment model that can be effective for merchants looking to establish a long-term relationship with their affiliates and for affiliates looking to earn ongoing passive income.
Advertisers must carefully consider the payment model that best aligns with their business goals and budget, while affiliates must select payment models that offer them the most potential for earning revenue.