Email marketing is one of the most effective ways to grow your business. As more than half of all internet users in the world check email daily, it’s no wonder email marketing has become a popular strategy for businesses of all sizes. In this blog post, we’ll explain how you can boost your email marketing campaign using bulk email automation.
How can bulk email help with email marketing?
Bulk email automation can be a great way to increase your email marketing campaign’s effectiveness and deliver more relevant, timely messages to your list. And it can also improve the overall quality of your email list, giving you a better idea of who your subscribers are and what interests them. By automating your email send process, you can send more emails to your audience, including emails at timed intervals that your audience may find more relevant than emails sent at random intervals. You can also boost your email send rates and lower your email costs by using bulk email services. These services allow you to create and send emails to large groups of people at once, saving time by not having to create emails one at a time. You can also use bulk email services to send follow-up emails or sequence your emails according to the recipients’ preferences.
Set up your automation platform
Before you can start using bulk email services to boost your email marketing campaign, you’ll need to set up an automation platform. There are many automation platforms to choose from, including Marketo, Campaign Monitor, Constant Contact, 171mails and more. You can usually find a free trial of the platform you want to test out, then sign up for a paid plan if you want to keep going. You can use a cloud-based platform, or you can host your servers and software. Cloud-based platforms can be easier to set up, but they also tend to charge recurring monthly fees, while on-premises solutions typically come with an upfront cost.
Add automation to your workflow
Now that you’ve set up your automation platform, you’re ready to add automation to your workflow. You can use various methods to add bulk email to your workflow, including adding email recipients as recipients to your emails, importing mailing addresses from a spreadsheet, and importing mailing addresses from an external system. You can also use spreadsheets to help you decide what content to add to your emails. When you’re adding recipients to your workflow, be sure to include the email addresses of your entire list. If possible, also include the email addresses of people who aren’t current subscribers. You can also use this opportunity to re-engage past subscribers by adding a note to your workflow about a new product or promotion.
Create your automation rule
As you begin adding automation to your workflow, you’ll need to create instructions for your automation platform. First, create a new rule in your workflow that will identify when emails should be sent. For example, you’ll want to create a rule that triggers when an email is opened. You can also create a specific rule for when a subscriber signs up for your email list. When you’re creating your automation rule, keep the following tips in mind: For your rule to work, the recipients’ emails must be visible in their inboxes or on their computer screens.
Wrapping up: Is bulk email automation worth it?
Whether you’re looking for ways to boost your email marketing campaign or try out a new automation platform, bulk email automation can be a great way to grow your list. By automating your email send process, you can send more emails to your audience, including emails at timed intervals that your audience may find more relevant than emails sent at random intervals. You can also boost your email send rates and lower your email costs by using bulk email services.
