Some tips for creating an email marketing strategy for many years, email marketing has proven to be a reliable and cost-effective marketing approach for businesses to engage with their audience, promote their products or services, and raise brand awareness. However, simply sending a few emails to your subscribers is not enough to create an effective email marketing strategy that produces results. To truly make a difference, you must have a well-planned approach that considers your audience, your objectives, and your message. In this article, we will provide some useful tips to assist you in creating an email marketing strategy that is successful and yields the desired outcomes.
Every day, over 330 billion emails are sent globally. It is projected that this number will rise to 376 billion daily emails by the end of 2025.
By implementing these five email marketing tactics, you can enhance the performance of your email campaigns and transform it into your primary channel!
So, let’s begin.
1. Personalize your emails / message
Personalizing your emails or messages is an essential strategy for creating a successful email marketing campaign. Personalization involves tailoring your message to the specific needs, preferences, and behaviors of your subscribers. By doing so, you can increase engagement, build trust, and boost conversions. This allows you to send targeted messages to specific groups of subscribers and improve the relevance and effectiveness of your emails.
As of 2023, the total revenue generated by email marketing is $9.62 billion.
2. Segment your subscribers
Segmentation is a powerful technique to make your email marketing campaigns more targeted and personalized. Instead of sending the same message to your entire email list, segmentation allows you to divide your subscribers into smaller groups based on specific criteria, such as demographics, behavior, location, interests, or purchase history. This allows you to send more relevant messages to each group and increase the effectiveness of your emails. It allows you to send more relevant and personalized messages, improve engagement, and drive conversions.
On the other hand, the email campaign that was segmented achieved an impressive 94% open rate and a 38% click-through rate.
3. Make sure your emails are mobile-friendly
Creating mobile-friendly emails is crucial to ensure that your subscribers can easily access and interact with your content while on-the-go. To achieve this, it is important to implement a responsive design, keep your message brief, use a clear and prominent call-to-action, optimize all images and videos, and test your emails across multiple mobile devices. These strategies can help to improve the user experience, boost engagement and conversions, and increase the effectiveness of your email marketing campaigns.
According to Yes mail, the average revenue per mobile email is $0.40, which is over four times higher than that of a desktop email click.
4. Build a quality email list
Having a quality email list is essential to the success of your email marketing campaigns. Your email list is the foundation of your email campaigns and can significantly impact your conversion rates, engagement rates, and overall ROI. Building a quality email list requires time and effort, but the benefits are worth it. In this article, we’ll explore some tips and best practices for building a high-quality email list that engages and converts subscribers.
Based on data, it is indicated that businesses can earn an average of $44 for every dollar spent on email marketing, and the average conversion rate for landing page traffic generated through email is 6.05%.
5. Craft compelling subject lines
Crafting compelling subject lines is essential to the success of your email marketing campaigns. A well-crafted subject line can make the difference between a subscriber opening or deleting your email, or even marking it as spam. Creating an effective subject line requires creativity, strategy, and an understanding of your target audience. Your subject line is the first thing your subscribers will see, so make sure it grabs their attention and encourages them to open your email. Use clear and concise language and avoid using clickbait or misleading phrases that can damage your reputation.
As per Invesp’s data, almost half of the recipients, i.e., 47%, click on an email primarily because of its subject line. Conversely, the subject line is also the factor that leads to 69% of subscribers marking an email as spam.
6. Measure and test
Measuring and testing are essential components of a successful email marketing campaign. By analyzing and evaluating your campaign’s performance, you can gain insights into what works and what doesn’t, identify areas for improvement, and optimize your future campaigns for better results. Measure your emails and test their performance. Use A/B testing to experiment with different subject lines, calls to action, or content. Track your open rates, click-through rates, and conversions to see what works best and adjust your strategy accordingly.
In early 2023, 2022 data revealed the following average engagement rates and costs:
- Average click-through rate: 6.30%
- Average cost per click: $2.96
- Average conversion rate: 7.26%
- Average cost per lead: $40.74
Conclusion
To create a successful email marketing strategy that engages and converts subscribers, it is important to plan carefully, pay attention to details, and continuously optimize your campaigns. The following tips can help:
- Personalize your emails/messages
- Segment your subscribers
- Make sure your emails are mobile-friendly
- Build a quality email list
- Craft compelling subject lines
- Measure and test
By incorporating these tips, you can enhance the effectiveness of your email marketing strategy, increase engagement rates, and ultimately improve your ROI. It is also essential to keep up with industry trends and best practices and consistently refine your strategy to ensure its long-term success.
