Technical SEO refers to the process of optimising the technical aspects of a website in order to improve its search engine visibility and user experience. Technical SEO improving website’s architecture, code, and performance to ensure that it is easily crawled and indexed by search engines and that it provides a good user experience to visitors. Knowing checklist of technical SEO will improve the trusthworthness and ranking in SERP.
Importance of technical SEO
- Search engine visibility: Technical SEO helps search engines understand and index the content of a website.
- User experience: Technical SEO plays an important role in ensuring that a website provides a good user experience. Factors such as site speed, mobile-friendliness, and site architecture all impact how easily users can navigate a website and find the information they need.
- Website performance: A technically sound website is more likely to perform well in terms of page load times, uptime, and overall site performance. This can have a positive impact on user engagement and can lead to higher conversions.
- Indexability: If website is properly indexed, technical SEO can help prevent duplicate content issues and other problems that can impact search engine rankings.
- Competitive advantage: Investing in technical SEO can give a website a competitive advantage over others in the same niche. By optimizing for technical factors, a website can rank higher in search results and provide a better user experience than its competitors
Checklist of Technical SEO
- Sitemap
- Robots.txt File
- Optimization of JS and CSS
- SSL Certificate
- Canonical Tag
- Redirection (404,301,302)
- W3C Validation
- Open Graph Tag
- Structured Data
Conclusion
Technical SEO is crucial for ensuring that a website is easily crawled and indexed by search engines, provides a good user experience to visitors, and performs well in terms of page load times and other key metrics. By optimizing for technical factors, a website can gain a competitive advantage and achieve higher search engine rankings and increased traffic.
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