Did you thing that types of seo and techniques of seo means the same? It’s a big no they both differ. There are huge differences between techniques of seo and types of seo. Don’t be confused among them types can be categories as On-page seo, off-page seo, and technical seo as we discussed in session-002 but techniques can be grouped as black hat seo, grey hat seo, white hat seo.
1. Black Hat SEO
Black hat SEO refers to unethical way used to manipulate search engine rankings in violation of search engine guidelines, such as keyword stuffing, cloaking, and link schemes. These tactics can lead to short-term gains in search visibility, but are likely to result in penalties or even getting banned from search engines. It is generally recommended to use white hat that focus on creating high-quality, relevant content and building natural, organic links.
2. White hat SEO
White hat SEO refers to ethical and legitimate techniques used to improve search engine rankings in accordance with search engine guidelines. Examples of white hat SEO techniques include creating high-quality and relevant content, optimizing on-page factors such as title tags and meta descriptions, building natural and organic links, and improving website usability and accessibility. That take longer to see results, but are more sustainable and less likely to result in penalties or getting banned from search engines.
3. Grey hat SEO
Grey hat SEO refers to techniques that are not clearly defined as either black hat or white hat. These techniques may be technically within search engine guidelines, but may also be seen as manipulative or risky. Examples of grey hat .Techniques include purchasing expired domains for link building, using keyword-rich anchor text in guest post links, and using automation tools to generate content or build links. While these techniques may lead to short-term gains, they may also increase the risk of penalties or getting banned from search engines. It is generally recommended to avoid grey hat SEO and focus on using white hat SEO techniques for long-term success.
Conclusion
Following the right techniques under seo plays a very vital role in increasing the traffic in website as well as visibility in SERP. Obeying the guidelines of search engines will lead to long term results and no penalty towards your websites.Following the black-hat technique will have a rapid result but not for the long term.If our website is organically ranked on SERP it builds trust and confidence among visitors. Desire this article will help clearing the doubt regarding types and technniques of SEO.
