Algorithm
An algorithm is a set of rules or instructions that a computer program follows to solve a problem or perform a task. Computer science and data processing, algorithms are used to automate tasks, analyse data, and make predictions based on complex sets of input data. Algorithms are to be simple or complex, and they can be designed for a variety of purposes depending on the specific problem they are intended to solve.
Top 5 Google Algorithm
1. Penguin
Under top 5 algorithm most important is penguin. Google Penguin is a search algorithm update that was first released in 2012 and is designed to identify and penalise websites that engage in spammy or manipulative link building practices in order to improve their search rankings. Penguin targets websites with low-quality or unnatural backlinks, such as those obtained through link schemes, paid links, or link networks.
2. Panda
Google Panda is a search algorithm update that was first released in 2011 and is designed to improve the quality of search results by penalizing websites with low-quality or thin content, as well as other factors that can negatively impact the user experience. Panda assigns a “quality score” to individual web pages, based on a number of factors including the depth and relevance of content, the overall user experience, and the presence of duplicate or low-quality content. Websites with a low quality score are penalized by being pushed down in search results, while those with high quality scores are rewarded with higher search rankings.
3. Hummingbird
Google Hummingbird is a search algorithm update that was released in 2013 and is designed to improve the accuracy and relevance of search results by better understanding the intent behind search queries. Hummingbird is focused on semantic search, which aims to understand the meaning of a user’s search query, rather than just matching individual keywords. The algorithm uses natural language processing and machine learning techniques to better understand the relationships between words and phrases, as well as the context in which they are used.
4. Page Rank Algorithm
PageRank is an algorithm developed by Google co-founder Larry Page that was first used by Google in the late 1990s to help determine the relevance and importance of web pages. The algorithm assigns a score to each web page based on the number and quality of external links pointing to it, with the idea being that pages with more high-quality links are likely to be more important and relevant to users. The PageRank algorithm works by treating links between web pages as “votes,” with pages that receive more votes (i.e., links) from high-quality sources being seen as more valuable and relevant.
5. Rank Brain
RankBrain is a machine learning-based algorithm developed by Google that was introduced in 2015 to help improve the relevance and accuracy of search results. RankBrain uses artificial intelligence and natural language processing techniques to better understand the intent behind search queries, even for those that are ambiguous or have never been seen before. The algorithm uses data and feedback from users to “learn” how to better interpret search queries and match them with the most relevant results.
Conclusion
Algorithm plays a very predominant role in ranking of any website at the top of the SERP. Following the algorithm of search engines will lead to long term results and no penalty towards your websites. Hope you enjoy the session4 of SEO series.
