What is Open Graph and Types of Open Graph – Search Engine Optimization Session022

Open Graph is a protocol developed by Facebook that enables digital marketers to add metadata to web pages. This metadata provides information about the page’s content, such as its title, description, and image, and is used by social media platforms like Facebook, LinkedIn, and Twitter when a user shares a link to that page. Open Graph metadata on their web pages, digital marketers can control how their content appears when it is shared on social media. For example, they can specify which image is displayed alongside a link, and what text is used to describe the page.

Open Graph metadata is added to the HTML code of a web page using meta tags. The tags contain information such as the page’s title, description, and image, as well as other metadata like the page’s type, its locale, and its author.

Open Graph is widely used by social media platforms, and it has become a standard way for digital marketers to ensure that their content looks good when it is shared online.

There are several Types of Open Graph

1. Basic Metadata: This includes the page’s title, description, and URL. These are the minimum requirements for Open Graph metadata.
2. Image Metadata: This includes an image URL that represents the page’s content, such as a featured image or a thumbnail.
3. Video Metadata: This includes information about videos on the page, such as the video URL, the video type, and the video height and width.
4. Audio Metadata: This includes information about audio files on the page, such as the audio URL, the audio type, and the audio duration.
5. Product Metadata: This includes information about a product being sold on the page, such as the product’s name, description, and price.
6. Article Metadata: This includes information about articles on the page, such as the article’s title, author, and publication date.
7. Book Metadata: This includes information about books on the page, such as the book’s title, author, and ISBN.
8. Profile Metadata: This includes information about a person or organization, such as their name, profile image, and description.

By using different types of Open Graph metadata, Digital marketers can provide detailed information about their content, making it more engaging and shareable on social media platforms.

Open Graph is important for several reasons

1. Consistent and appealing social media sharing: Open Graph metadata helps ensure that when a web page is shared on social media, it looks consistent and appealing. By specifying the title, description, and image for a page, web developers can control how their content appears on various social media platforms.
2. Increased engagement and click-through rates: By providing detailed and accurate information about a page’s content through Open Graph metadata, Digital marketers can increase user engagement and click-through rates. When users see a page’s content presented in an attractive and compelling way on social media, they are more likely to click through to the page and explore further.
3. Better SEO performance: Open Graph metadata can also have a positive impact on a page’s search engine optimization (SEO) performance. When social media platforms display a page’s content in search results, they typically use the metadata provided through Open Graph. By optimizing this metadata, digital marketers can help improve their page’s visibility in search results.
4. More effective content distribution: Open Graph metadata can also be used to optimize content distribution. By including information about the type of content on a page (such as product, article, or video), digital marketers can help social media platforms better understand and categorize their content, which can improve its distribution to relevant audiences.

Conclusion

Open Graph is an important tool for digital marketer to optimize their content for social media and improve its visibility, engagement, and distribution.

Hope you are have a great understanding.