The top E-commerce trends to watch in 2023?

E-commerce trends: to stay competitive, businesses in the e-commerce industry must keep up with the latest trends and technologies. As we anticipate the future of E-commerce trends in 2023, there are several emerging trends that businesses should be aware of to remain ahead of the curve. These trends include personalization, mobile commerce, social commerce, and augmented reality, among others, which are poised to transform the e-commerce landscape and redefine the way consumers shop online. In this article, we will delve into some of the top e-commerce trends that businesses should watch out for in 2023.

  • Augmented Reality (AR) and Virtual Reality (VR) Technology
  • Growth of voice commerce
  • Social Commerce
  • Subscription
  • Mobile Commerce
  • Same-Day Delivery
  • Personalization
  • Livestream shopping

1. Augmented Reality (AR) and Virtual Reality (VR) Technology

Two emerging technologies, Augmented Reality (AR) and Virtual Reality (VR), are revolutionizing the way we perceive the world around us. Several industries, including gaming, healthcare, education, and e-commerce, are expected to be significantly impacted by the immense popularity of Augmented Reality (AR) and Virtual Reality (VR) in recent years. AR technology involves overlaying digital information onto the real world, which enhances the user’s environment. It is commonly used in mobile applications, allowing users to interact with digital objects in real-time. For instance, an AR-powered shopping application can offer users a glimpse of how furniture would look in their homes before they make a purchase.

2. Growth of voice commerce

The latest technology in the e-commerce industry is voice commerce, which allows consumers to use their voice to purchase products and services through voice assistants or smart speakers. This trend is rapidly gaining popularity as more consumers adopt voice-enabled devices for shopping purposes in their homes. The convenience of voice shopping is one of the primary reasons behind its growth, as it enables consumers to make quick purchases without navigating through various screens on their mobile devices or computers. Moreover, voice-enabled devices are becoming increasingly affordable and accessible, further driving the adoption of this technology.

3. Social Commerce

In 2023, social media platforms are set to play an even more significant role for e-commerce businesses. As social commerce gains momentum, businesses can directly sell products on social media platforms while reaching new customers through targeted advertising. This approach is especially effective in reaching younger consumers who are more likely to research and shop for products on social media. BigCommerce‘s survey reveals that 51% of Gen Z consumers have purchased directly through a social media platform. Instagram, Facebook, and Pinterest are some of the social media platforms that have integrated social commerce features for businesses to sell products directly from their profiles. Additionally, these platforms offer advanced targeting and analytics tools to optimize social commerce strategies and track performance.

4. Subscription-Based Models

Subscription-based models have become a prevalent e-commerce trend, gaining significant momentum in recent years. Under this model, customers pay a regular fee to access a company’s products or services. Subscription-based models offer many benefits for businesses, such as predictable revenue streams, improved customer loyalty, and the ability to forecast demand. For consumers, they offer convenience, access to exclusive content or products, and cost savings. The popularity of subscription-based models has led to their implementation in various industries, including media, beauty, food, and apparel. Subscription-based models also have the potential to create a more sustainable business model for companies. Rather than relying on one-off purchases, a recurring revenue stream can help businesses plan for the long term, invest in product development, and build a loyal customer base.

5. Mobile Commerce

With the widespread adoption of mobile devices, e-commerce businesses must optimize their websites and apps for mobile devices. As mobile commerce (m-commerce) gains more popularity, businesses will need to ensure that their checkout process is seamless and user-friendly on mobile devices. M-commerce refers to the buying and selling of goods and services through mobile devices such as smartphones and tablets. This trend has become increasingly popular in recent years as more people use their mobile devices to browse and purchase products online.

6. Same-Day Delivery

Reworded: Same-day delivery is a shipping alternative that allows customers to receive their orders on the same day of purchase. With the increasing demand for faster delivery times and more convenience in online shopping, same-day delivery has become popular. This delivery option is particularly useful for perishable goods like groceries or urgent items like medical supplies and last-minute gifts. E-commerce retailers collaborate with third-party delivery providers to offer same-day delivery by utilizing various transportation modes like cars, bikes, or drones. Some e-commerce retailers even have their own delivery fleets to provide same-day delivery service to customers.

7. Personalization

By 2023, consumers will demand a customized and personalized shopping experience that caters to their specific interests and preferences. To meet this expectation, e-commerce companies will need to leverage data and AI algorithms to offer tailored product recommendations and customized promotions. Personalization within e-commerce refers to the practice of adapting the shopping journey to each customer’s unique characteristics, interests, and behaviors. It involves using data analysis and analytics to comprehend their purchasing history, demographics, and behavior patterns, resulting in a personalized experience that resonates with each individual. Personalization can manifest in various forms, such as customized content, targeted promotions, tailored product recommendations, and bespoke shopping experiences.

8. Livestream shopping

Livestream shopping is an emerging trend in the e-commerce sector, which involves broadcasting live sales events and product demonstrations through social media platforms or specialized e-commerce websites. This allows customers to watch live videos of products in action, ask questions, and make purchases in real-time. Livestream shopping has gained widespread popularity in Asia, where it has become a multibillion-dollar industry. However, it is also growing in popularity in other regions, with many retailers and brands experimenting with the format. One of the key advantages of livestream shopping is the ability to create a sense of urgency and exclusivity. Customers can watch limited-time sales events or flash sales and make purchases before the products sell out.


The upcoming year of 2023 is expected to bring forth various trends that will have a significant impact on the growth of the e-commerce industry. One such trend is the continued emphasis on personalization, as businesses make use of data and AI-powered algorithms to offer customized shopping experiences to their customers. Mobile commerce and same-day delivery will become increasingly important as consumers seek faster and more convenient ways to shop. Social commerce and livestream shopping will gain further momentum as retailers and brands seek new ways to engage with customers and boost sales. Voice commerce and subscription-based e-commerce are projected to grow in popularity due to their ability to assist businesses in building loyal customer bases and creating consistent revenue streams.

Saltanat Naaz

Saltanat Naaz

About Author

Saltanat Naaz is a skilled digital marketing professional who currently works as a part of the team at 171mails.com. Saltanat has honed her skills in a range of digital marketing channels, including email marketing, social media, search engine optimization, and more. In addition to her work at 171mails.com, Saltanat is also an active member of the digital marketing community. She regularly attends industry events, stays up-to-date with the latest trends and best practices, and is always eager to share her knowledge with others. When she is not at work, Saltanat enjoys reading about the latest advancements in digital marketing and spending time with her family and friends. With her strong work ethic and passion for her field, Saltanat is well on her way to becoming one of the leading names in digital marketing.

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