A campaign’s copy is a key factor in determining whether it succeeds or fails when it comes to email marketing. A conversion-oriented email campaign can be written using these 8 tips.
#1 – Do you have a specific audience in mind?
Before you begin writing an email sales letter, determine who your target audience is. To be successful in email marketing, you must follow these steps.
Here are some questions to ask yourself:
- What are the needs and wants of your prospects and customers?
- Is there anything that frustrates your prospects/customers the most?
- Do you know anyone else who sells something similar to what you do?
- Can you explain to your prospects/customers why they should believe you?
- How is it that you are better positioned to attract prospects/customers than your competitors?
- Is your target market responsive to the kind of appeals you use?
#2 – Choosing the right subject is important
The recipient must open the email before results can be generated. The question is, how can you spark their interest and turn on their “motor” of interest?
This is where your SUBJECT LINE comes into play.
Formulas for crafting email can be broken down into four types. Consumers respond to each according to their own psychological appeal. Some examples are as follows:
- Empowerism meets your lead needs – “You get more leads due to empowerment.”
- Inspire curiosity by reading “Empowerism Uncovers Success Secrets”
- Make your subject line newsworthy – “People Who Want to Double Their Money Fast! Join Empowerism Now and Double Your Money Fast!”
- Demonstrate Immediate Gratification – “Start earning money today with Empowerism RSVP “
I want you to complete this important “homework assignment”: Before you choose one to use, write at least 21 SUBJECT LINES. You should test the two best marketing campaigns against each other. (Reuse the “losers” or polish them up later.)
#3 – What are they going to gain?
Your product has every conceivable benefit, so sit down and list them all. Not sure what the difference is between features and benefits? Products have features, but benefits are what they achieve when used. There is a logic to features…there is a logic to justify emotions… there is an emotion to drive sales (take a look below).
You can use this rule of thumb to determine your product’s benefits: “What am I offering to my customer?” Tell your reader WHY this product is beneficial to THEM. Make them aware of how much better life will be when they buy from you. They will feel much better if you tell them. Your goal is to make them more respected by their peers.
#4 – A point of emotional interest
Any product or service you promote to anyone must be backed up by logic and based on emotion. Find out what emotional hot buttons your potential client needs to be pushed before you write a single word.
Are you selling health supplements? Choose the ” illness anxiety ” button with ” Natural Ways to Preserve Your Eyesight.” Would you like to sell bumper stickers with political messages? Click the “angry” button when you are angry about the president’s policies.” Other buttons on the page can be pressed when you are curious, greedy, egoistic, vanity, hopeful, or fearful of scarcity and security.
#5 – Trustworthy Names
You need to convince people that your offer is credible and that it will deliver what you promise in order to make them buy your product or service.
What is the best way to do that? Credibility can be built in three ways with your sales letter readers:
Testimonials should be provided.
Make sure your company is endorsed by industry leaders through endorsement letters
Provide sincere and believable offers and promises.
#6 – Your satisfaction is guaranteed
A guarantee is a must nowadays if you want to sell something. There’s no way around it. Your response will be better if your guarantee is stronger. Despite the fact that most people will not request a refund, if you stand behind what you offer, they will trust you.
There are a variety of options, including 24-hour, 30-day, 60-day, 90-day, and even a full year. You will have fewer returns the longer the time period! Procrastinators tend to put things off or forget about refunds altogether the longer they think they have to get one.
#7 – Never be afraid to ask
Every day, it happens. It is common for someone to make an amazing sales presentation, but be unable to close the deal because the order wasn’t clearly requested or the process was confusing.
Statistics show that to close substantial sales, you need to ask three times for the order. Seven has been suggested in some studies!
Provide prospects with several options for ordering, customers appreciate choice. Make it crystal clear how AND how easy it is to order if you only offer one option. It tells them, “You’re speaking directly to me and meeting my needs.” Be thorough when describing it and request an order. If you still have questions, ask them again.
#8 – I can see it in your eyes
There is no denying that large blocks of copy can be intimidating, causing people to run for the hills or at least to delete them.
How can this be solved? A paragraph should be composed of two to four sentences. The email letter should be divided into several subheadings. Add rhythm to your copy by using asterisks, dashes, and ellipses. When appropriate, use bullet points to attract the reader’s attention.
