Search Engine Optimization commonly used abbreviation SEO. SEO is the combination of two words. Search Engine are software system carry out the web searches through which users can facilitate Information on the world wide web. Optimization means fully and efficiently Utilising the resources in the most effective manner. So, Search Engine Optimization is a procedure improving our website visibility and appearance in search engines result page according to the user query. There are three types of SEO
- On-Page SEO
- Technical SEO
- Off-Page SEO
Types Of SEO
On Page SEO
On-page seo refers to optimizing that part of seo that are under your control like url optimization, content optimization, title optimization, image optimization and many more. Proper use of heading tags, alt text, and other HTML elements can help improve a page’s relevance for specific keywords. Many different factors can influence how easily search engine crawlers can find and index a page. On-page SEO can help ensure that search engine crawlers can easily find and index a page for relevant keywords.
Technical SEO
Technical SEO involves optimizing the technical aspects of a website to improve its visibility and ranking on search engine result pages. It includes optimizing the website structure, website speed, HTML coding, server configuration and URL structure. Focuses improving the user experience on the website, such as making sure that the website is mobile friendly and easy to navigate. Technical SEO also involves regular monitoring of the website to detect and fix any technical issues that can affect its search engine visibility.
Off-Page SEO
Off-page SEO is the process of optimizing a website’s performance in search engine results by building links from external websites. Focuses on increasing the authority and trust of a website by building relationships with other websites. So, this can be done by engaging in link building activities such as creating content and submitting it to other websites, guest posting, and creating social media profiles. Additionally, off-page SEO can involve creating press releases and engaging in online conversations to build relationships with other websites.
Conclusion
Search Engine Optimization plays a very predominant role in ranking of any website at the top of the SERP. Following the guidelines of search engines will lead to long term results and no penalty towards your websites.Following the black-hat technique will have a rapid result but not for the long term.If our website is organically ranked on SERP it builds trust and confidence among visitors. I Hope this article will help in building your basic concept about SEO and its types.
